I’ve been thinking about marketing a lot lately. Good marketing is what will compel readers to read what I’m writing. When that happens I will maximize my contribution to the world and make a bit of dough along the way. That’s my working definition of success.
The question I’ve been asking myself is, “How should I market myself? What market demand might I fill?”
In answering these questions, I’ve surveyed successful contemporary spiritual and self-help writers (the market I see myself occupying). I looked at their brands and asked how their approaches might be incorporated into my marketing and brand strategy. Here are some examples:
- Eckhart Tolle. Author of “The Power of Now,” he provides his readers a glimpse of reality from an enlightened perspective. I like what Tolle says, but I can’t claim the enlightened qualification he does. Unlike the finely-tuned Tolle, the exhaust note of truth I make sputters more than purrs.
- Deepak Chopra. Author of such books as “Perfect Health” and “7 Spiritual Laws of Success,” this doctor provides a fusion of Vedic wisdom and pop science, applied to things like emotional and physical health. My highest degree is a BA in English, so I’m of dubious academic authority. And Chopra draws from the deep well of his Indian cultural wisdom. I’m from the suburbs, where wisdom flows in inverse proportion to the amount of time spent in front of the TV (i.e. all the time). My emulation of Chopra would surely flop.
- Pema Chodron. Author of “When Things Fall Apart,” she delivers a Buddhist nun’s perspective to everyday problems. In contrast to the ascetic nun, I live a pretty decadent life. I’m sexually active, overuse Netflix and love Trader Joe’s tater tots bathed in salt. Her angle is a no-go too. Continue reading “Failure Is Always an Option”